₹3,000 Crore Mixed-Use Marvel by Century Real Estate in East Bengaluru

Century Real Estate has announced a new mixed-use development in East Bengaluru, with a gross development value (GDV) of ₹ 3,000 crore. The project sits on a 14-acre parcel of land located off the busy Outer Ring Road (ORR) in Marathahalli, Bengaluru. 

Breaking down the space: the development will comprise approximately 1.7 million square feet of premium residential space, including about 750 apartments, and roughly 0.5 million square feet of commercial and retail space. 

The concept is more than just apartments and offices — it's designed as a full ecosystem where living, working and leisure blend seamlessly. This reflects the evolving preference of urban professionals who want convenience, connectivity, and integrated amenities.

Location & Connectivity: Why East Bengaluru?

Marathahalli and the ORR corridor are among Bengaluru’s most dynamic micro-markets for real estate. According to Maninder Chhabra (Director – Sales, Marketing & CRM at Century Real Estate), the area “stands at the intersection of convenience and opportunity.” 

Why this location works:

• It’s along the ORR, which is a major arterial route in Bengaluru, linking many employment hubs.
• It offers upcoming transit infrastructure (like the metro) that makes connectivity better in the near future.
• This zone is seeing growing demand for premium housing and integrated workspaces.

In sum, buyers and investors in this location benefit not only from a home, but from access to jobs, retail, recreation and good infrastructure all in one place.

Scope & Scale: Residential, Commercial and Retail Components

Let’s break down what’s being built:

14-acre land parcel: A substantial size in an ORR corridor location.

Residential: ~1.7 million sq ft of premium apartments. The reference to “750 apartments” gives an idea of scale. 

Commercial & Retail: ~0.5 million sq ft dedicated to offices/retail, indicating this isn’t just a housing project but a full lifestyle destination.

This integrated assignment means that residents will likely enjoy amenities and facilities right within the campus or nearby, reducing the need for long commutes for work or recreation.

Century Real Estate is bringing in an international design firm, Belt Collins, to chart the architecture and master-planning of this new development. The idea is “a vibrant, walkable district” where residential, retail and commercial zones are seamlessly connected.

This is a clear indication of the shift in Indian real estate: away from standalone housing projects, toward mixed-use, live-work-play ecosystems. The benefit? Residents get the flexibility to live and work in the same campus, enjoy retail and recreation, and benefit from better infrastructure planning.

Strategic Importance for Bengaluru Real Estate

In recent years, integrated developments have emerged as the preferred product for both homebuyers and investors. Demand is rising for projects that combine connectivity, lifestyle, and long-term value. 

For Bengaluru’s ORR corridor particularly:

• It’s among the top employment and IT hubs, driving housing demand.
• New infrastructure (roads, metro lines) is boosting accessibility.
• Supply of large-scale land parcels is limited, making 14 acres a notable size for such a development.

Hence, this project could mark a benchmark in how premium mixed-use projects are seen in East Bengaluru.

Developer Background: Century Real Estate’s Legacy

Century Real Estate has a sturdy foundation: the company holds a land bank of over 3,000 acres and a development portfolio exceeding 25 million sq ft of residential and commercial projects. 

Founded in 1973 and headquartered in Bengaluru, the firm has delivered a range of assets including hotels, offices, residences and integrated townships. Their experience gives confidence to buyers and investors that execution capability exists, which is critical for large projects.

Market Sentiment & Investor Implications

For homebuyers:

• The project offers an opportunity to be part of a modern lifestyle ecosystem in one of the city’s growth corridors.
• As a residential + commercial + retail zone, this kind of development can provide convenience and potentially better resale or rental prospects.

For investors:

• With a GDV of ₹ 3,000 crore, the scale itself makes this a flagship project in Bengaluru’s real-estate story.
• The location (ORR / Marathahalli) has favourable fundamentals—connectivity, employment hub proximity, and lifestyle amenities.
• Mixed-use developments often weather market swings better due to diversified income streams (residential + commercial/retail).

Of course, with opportunity comes caution. Some factors to evaluate:

Execution timeline & delivery: Large projects can get delayed due to approvals, infrastructure dependency or supply-chain issues.

Infrastructure readiness: While ORR is well-connected, future metro lines, traffic conditions and last-mile connectivity will matter.

Pricing vs competition: In a hot zone like ORR, comparisons with neighbouring projects will influence buyer perception.

Regulatory / approvals: Mixed-use projects require careful zoning, permits and clearances for commercial + retail components.

What It Means for Homebuyers

If you’re looking to buy:

• You’ll gain access to a lifestyle that combines residential comfort with work and recreation.
• Being part of a design-led development crafted by an international firm can add to the aesthetic and functional appeal.
• The ability to live and work closer together reduces commute time and improves quality of life.
• If well executed, such developments may offer stronger long-term appreciation and rental yield.

What to Watch: Next Steps & Timelines

While the announcement lays out the high-level plan, for interested parties it’s important to stay tuned for:

Launch date & booking details: When will apartments be open for sale, what configurations will be offered, and what pricing?

Phasing and delivery schedule: Will residential and commercial zones be delivered together or in phases?

Amenities and specifications: What lifestyle and wellness amenities will the project include? Green features? Smart living elements?

Infrastructure updates: Status of the metro line, retail tenancy, and connectivity enhancements will influence the user experience.

Frequently Asked Questions (FAQs)

Q1: What exactly is the GDV of the project?
A1: The gross development value (GDV) is estimated at ₹ 3,000 crore, as announced by Century Real Estate. 

Q2: Where is the project located?
A2: The project is being developed on a 14-acre land parcel off the Outer Ring Road (ORR) in Marathahalli, East Bengaluru. 

Q3: What is the planned size of the residential component?
A3: Approximately 1.7 million square feet of premium residential space is planned, which includes around 750 apartments. 

Q4: How much commercial and retail space will there be?
A4: About 0.5 million square feet of commercial and retail space will be part of the development. 

Q5: Who is responsible for the design and architecture?
A5: The international design firm Belt Collins has been engaged to design the contemporary architecture and master-planning of the project. 

Q6: Why is this location considered strategic in Bengaluru?
A6: Marathahalli/ORR is a high-growth corridor with strong connectivity, proximity to major employment hubs, and increasing demand for integrated developments. Century Real Estate identified it as “where convenience and opportunity converge.”