Dubai’s real estate market is known for luxury, innovation, and record-breaking developments. Yet in 2024, it witnessed a milestone unlike any before. For the first time, a property in Dubai has been officially named after Bollywood superstar Shah Rukh Khan, marking a landmark fusion of global celebrity branding and commercial real estate.
Danube Properties, the Dubai-based real estate major under the $2 billion Danube Group, has launched “Shahrukhz by Danube”, a monumental ₹4,000-crore commercial tower on Sheikh Zayed Road. This makes Shah Rukh Khan the first actor to have a tower in Dubai formally branded with his name.
A ₹4,000-Crore Commercial Tower Built Around the Hanging Tower Concept
At a grand launch event held in Mumbai, aimed specifically at Indian investors, Danube Properties announced Shahrukhz by Danube, a 55-storey Grade-A commercial tower with a gross saleable value of ₹4,000 crore.
Key Specifications
Height: 55 floors
Built-up area: Over 1 million sq ft
Unit starting price: USD 460,000
Amenities: 40+ premium facilities
Architecture: Hanging tower design
Location: Sheikh Zayed Road, Dubai
Expected completion: Q2 2029
Developer: Danube Properties
Adel Sajan, Group Managing Director of Danube Properties, said the project aims to become one of the leading commercial destinations in the UAE, supported by its innovative design and prestigious brand association.
This is not just another skyscraper—it is a historic benchmark in branding, architecture, and investment.
A Historic First for Shah Rukh Khan
Shah Rukh Khan attended the official launch event in Mumbai and expressed how meaningful this honour is for him personally.
“My mother would have been pleased. It is a very big honour. When my kids come, I will tell them—‘Papa ka naam likha hai, Papa ki building hai’,” he said.
Danube founder and chairman Rizwan Sajan added that the tower will permanently carry Shah Rukh Khan’s name.
“The agreement we have with Shah Rukh is that this tower will have his name lifelong. Nobody else, at least in Dubai, can have that kind of tower in the near future.”
This sets a precedent in global real estate: a celebrity-branded commercial tower with perpetual naming rights.
Prime Location: Why Sheikh Zayed Road Matters
The tower’s biggest advantage is its location. Sheikh Zayed Road is one of Dubai’s busiest and most strategic corridors.
Location Highlights
Part of the 558-km E11 highway connecting Abu Dhabi to Ras Al Khaimah
Close to Dubai Marina, Mall of the Emirates, and Palm Jumeirah
Major business, commercial, and financial hub
Strong rental and resale potential
Excellent metro and highway connectivity
For businesses, startups, multinational corporates, and investors, this address offers unmatched visibility and value.
Inside the Shahrukhz Tower: Architecture, Amenities, and Vision
Shahrukhz by Danube is designed around a modern hanging tower concept and is built to serve as a commercial hub for future-focused enterprises.
Major Features and Amenities
Premium façade with skyline views
High-speed elevators
Executive lounges and collaborative zones
Modern co-working spaces
Fitness centre, yoga deck, and wellness areas
Rooftop and landscaped relaxation zones
Retail and service outlets within the tower
The design caters to corporations, global brands, and ambitious businesses looking for a premium workspace in Dubai.
Danube Group: The Powerhouse Behind the Project
Danube Group is one of the Middle East’s most diversified and influential conglomerates, with operations across:
Building materials
Home décor
Hospitality
Real estate
Its real estate division, Danube Properties, has delivered several successful luxury and commercial developments in Dubai. Known for timely delivery, quality, and investor trust, Danube continues to expand its presence with innovative and aspirational projects.
Shahrukhz by Danube is its most high-profile commercial launch to date.
Why Shahrukhz by Danube Is a Landmark in Global Real Estate
Beyond the association with Shah Rukh Khan, the project sits at the intersection of design, branding, and investor psychology.
Key Reasons It Stands Out
Celebrity branding enters commercial real estate
While branded residences are common, a celebrity-branded commercial tower is exceptional.
Appeal to Indian investors
The launch in Mumbai clearly signals Danube’s focus on NRIs, investors, and professionals who trust Dubai’s property market.
Perpetual naming rights
The tower will carry Shah Rukh Khan’s name for its lifetime, ensuring long-term brand value.
Strong commercial market demand
Dubai’s commercial real estate sector has been strengthening, making this launch well-timed.
Prime connectivity and infrastructure
Sheikh Zayed Road continues to be one of Dubai’s most sought-after addresses for business.
A New Milestone in Shah Rukh Khan’s Global Legacy
Shah Rukh Khan is already a global icon across film, entertainment, advertising, sports, and brand influence. But with Shahrukhz by Danube, his presence extends into global commercial real estate.
This development represents:
A significant first in Dubai’s property landscape
Perpetual branding tied to a global superstar
A powerful symbol of Indian cultural and economic influence abroad
A new era in celebrity-driven real estate marketing
Shahrukhz by Danube is more than a tower. It is a landmark that blends architecture with legacy and business with emotion.
Conclusion
Shahrukhz by Danube is more than a landmark development; it represents a defining moment where global celebrity power meets the architectural ambition of Dubai’s real estate market. As the first-ever commercial tower officially named after Shah Rukh Khan, the project blends prestige, innovation, and long-term investment value in one of the world’s most sought-after commercial corridors. With its prime location on Sheikh Zayed Road, cutting-edge design, and over 40 premium amenities, the tower is set to become a signature destination for businesses and investors alike. For Shah Rukh Khan, it marks a unique and personal milestone; for Danube Properties, it is a bold step in redefining branded real estate. As Dubai continues to grow as a global business hub, Shahrukhz by Danube stands poised to become an iconic symbol of ambition, legacy, and opportunity.
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